[XaaB] 'Historicizing' a Living Figure, Compositionally Speaking
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Noteworthy trends in brand development, management, and promotion, spotted in commercial and cultural centers of the world, such as New York, Seoul, and Tokyo.
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Who is shaping the landscape of brands today? Be that globally ubiquitous 'power brands' or game-changing niche brands, there are always passionate and capable individuals behind the brands' activities steering their respective directions.
The CBO delves into the minds of Chief Brand Officers, our industry colleagues whose indispensable work continues to expand the role of branding, redefine what being brand leaders mean and elevate the stature of brand management in corporations, and charts new paths for the next generation of aspiring brand makers.