BETA
Presenting curated thought leadership content, offering unique perspectives on brand strategy, cultural marketing, and the evolving relationship between organizations and their audiences. We explore both timeless principles and emerging trends in brand building, drawing from extensive global experience across industries. > Explore all Originals
A Three-Dimensional exercise in Translating brand names to Chinese
In the complex landscape of global brand expansion, few challenges rival the intricacy of translating Western brand names into Chinese. This process represents a sophisticated intersection of linguistics, cultural understanding, and brand identity management. This series explores how successful brands navigate this multifaceted challenge through what we term the "Three Dimensions of Chinese Brand Translation."
This collection of articles by Seol Park explores the fascinating intersection of artistic visual communication and branding throughout history.
A Cultural History
Brandthropology is executive-grade analysis of culture and commerce through brands: how they evolve, what they signify, and what their trajectories reveal about our moment in time. Join our mailing list for our Brandthropology Weekly Newsletters.