CBO EditorialJul 5TRENDSPOTTINGOreo Embraces Imperfection: The Kintsugi-Inspired Cookie CampaignOreo launched a campaign inspired by the Japanese art of kintsugi, an ancient Japanese technique for repairing broken pottery.
CBO EditorialJun 27TRENDSPOTTING5 most interesting works awarded at the Cannes Lions 2024Orange' "WoMen’s Football," JCDecaux's "Meet Marina Prieto," Hornbach, "The Square Meter," Tuvalu "The First Digital Nation" and more.
CBO EditorialJun 24TRENDSPOTTINGElon Musk at Cannes Lions 2024: Championing Free Speech and AI InnovationElon Musk captivated the audience at the Cannes Lions 2024 in a session moderated by WPP CEO Mark Read, addressed free speech and AI.