5 most interesting works awarded at the Cannes Lions 2024

1. Orange' "WoMen’s Football": This campaign, which won three Grand Prix awards, celebrates women's football and aims to bridge the gender gap in sports. Orange’s campaign was recognized for its impactful storytelling and commitment to promoting gender equality in sports. It resonated globally, contributing to increased visibility and support for women’s football​ (https://youtu.be/DeijPwBIyK0?si=YDGtAq_RJ6AGaWk5)

2. JCDecaux's "Meet Marina Prieto": This Creative B2B campaign by David, Madrid, won the Grand Prix by flooding the Spanish subway with images from the Instagram profile of a 100-year-old woman, Marina Prieto. It effectively demonstrated the power of outdoor advertising, significantly boosting Marina’s social media following and doubling media investment for the advertiser​. https://www.youtube.com/watch?v=TmdZk_xOrZ0

3. Korean National Police Agency's "Knock Knock": Awarded the Grand Prix in the Glass: The Lion for Change category, this innovative campaign by Cheil Worldwide addresses domestic violence. Inspired by Morse code, it allows victims to silently alert the police by dialing 112 and tapping any number twice, sending a link for help. This solution provided a discreet way for victims to seek assistance, highlighting creativity in addressing social issues​ (https://youtu.be/fcUIc4oTiUI?si=GGmnBN6GDbIeIqO7)

4. The Government of Tuvalu's "The First Digital Nation": This campaign also won the Grand Prix in the Dan Wieden Titanium Lions. It addresses climate change by creating a digital nation for Tuvalu, preserving its culture and sovereignty as the physical nation faces the threat of submersion. This initiative set a precedent for using technology to tackle existential threats​ (https://youtu.be/b7QKboSOxUw?si=q4GwbShv2yeV0ZET)

5. Hornbach, "The Square Meter": This campaign won the Grand Prix in the Film Craft Lions category. It showcases the potential of small spaces by creatively transforming a single square meter into various innovative living solutions. The campaign highlights the endless possibilities of home improvement, even in the smallest of spaces, and underscores Hornbach's brand message of creativity and resourcefulness in DIY projects. (https://youtu.be/QmDckNBoKsY?si=8mfE3POhYehoxosH)

These campaigns showcase the breadth of creativity and impact celebrated at the Cannes Lions, demonstrating innovative approaches to addressing social issues, engaging audiences, and promoting brand values.

More on the Cannes Lions Festival of Creativity 2024: https://www.canneslions.com/news/final-lion-winners-announced-at-the-cannes-lions-international-festival