[Latin America]
Corona Extra unveils OOH with logo on $100 stock photos.
Corona Extra aimed to connect its brand with beaches and the sea in its new Latin American campaign. We Believers, a Brooklyn, NY-based creative agency delivered an ingeniously beautiful and low-budget solution that helped Corona overcome budget constraints in markets such as Peru, Argentina, and Ecuador.
We Believers' idea was to use $100 stock photos of sunsets. In the chosen images, the setting sun's golden rays cast on the surface of the ocean a shape that resemble a Corona beer bottle. By placing the Corona Extra logo at the right place, the creators helped the viewers see the resemblance more clearly.
Images: Corona | We Believers | AdAge | The Inspiration
The production was completed without any additional retouching on the photos themselves.
In cities innundated by out-of-home advertisements, many of which as of poor quality, this campaign would deliver citizens a welcome visual respite, just like a sip of cold Corona beer would after a day's work.
Simple and impactful!