Branding Batteries: EV Industry Adopts 'Intel Inside'-Style Certification
Branding Batteries: EV Industry Adopts 'Intel Inside'-Style Certification
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BETA
Noteworthy trends in brand development, management, and promotion, spotted in commercial and cultural centers of the world, such as New York, Seoul, and Tokyo.
CBO Editorial
- Aug 6
Clever OOH Campaign Announces Squid Game 2 Release Date
Netflix announced the release date for Squid Game 2 with an innovative performance in Gangnam.
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CBO Editorial
- Jul 7
Starbucks: Customer Experience vs. Efficiency
Starbucks' emphasis on drive-thrus and mobile orders has streamlined operations but diluted the personalized touch that defined its brand.
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CBO Editorial
- Jul 5
Oreo Embraces Imperfection: The Kintsugi-Inspired Cookie Campaign
Oreo launched a campaign inspired by the Japanese art of kintsugi, an ancient Japanese technique for repairing broken pottery.
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CBO Editorial
- Jun 27
5 most interesting works awarded at the Cannes Lions 2024
Orange' "WoMen’s Football," JCDecaux's "Meet Marina Prieto," Hornbach, "The Square Meter," Tuvalu "The First Digital Nation" and more.
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CBO Editorial
- Jun 24
Elon Musk at Cannes Lions 2024: Championing Free Speech and AI Innovation
Elon Musk captivated the audience at the Cannes Lions 2024 in a session moderated by WPP CEO Mark Read, addressed free speech and AI.
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CBO Editorial
- Jun 1
KITH Enters Seoul with Treats and Sadelle's Lox
Streetwear brand Kith enters South Korea with the opening of its new flagship in Seoul, brings TREATS and Sadelle's.
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CBO Editorial
- May 24
NIO House Amsterdam Reflects on the Future to Come
EV manufacturer NIO has opened its 125th "Nio House" in Amsterdam, with space design aligned with the brand's 'Blue Sky Coming' promise.
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CBO Editorial
- May 20
Fast Fashion Comes to FamilyMart
Fashion is the newest growth engine in the Japanese convenience store industry. FamilyMart is leading the convenience store clothing market.
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CBO Editorial
- May 19
Corona's New OOH Ad Campaign Wins in Simplicity
New Corona Extra OOH campaign simply places the brand logo at the right place.
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CBO Editorial
- May 18
Samsung's Response to the 'Crushed' Apple
Samsung released 'Uncrush' ad that appears to have targeted Apple's advertising mishap with 'Crush.'
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CBO Editorial
- May 17
Beijing's First Aesop Store Opens in a Stately Courtyard Santuary
Beijing's First Aesop Store Opens in a Stately Courtyard Santuary
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CBO Editorial
- May 3
Blue Bottle and Intelligentsia 'Glocalize' in Seoul with Han-ok Style Stores
A different take on branded environments is emerging in select trend-leading cities, and it is a strategy that proactively adapts to local p
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CBO Editorial
- May 1
Cartier Reinforces Cultural Caché with Archival Exhibitions Around Asian Megacities
<Cartier, Crystallization of Time> opens at Seoul's DDP.
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CBO Editorial
- Apr 30
Tacos, Tech, and Timely Transformation: Inside Taco Bell's Marketing Revolution
Taco Bell is serving up groundbreaking marketing strategies, from tech-driven customer experiences and unforgettable brand activations.
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