TRENDSPOTTING | The CBO

Global insights on emerging brand trends, spotlighting innovations in design, technology, and cultural engagement from the world's creative capitals.

Helsinki's City Branding Balances Work and Life

Helsinki is breathing new life into its image with a new 'Your Happy Place' city branding strategy that balances work and life.

Mar 1

Iconic magazine The New Yorker Celebrates 100th Anniversary with an Exhibition at NYPL.

Feb 17

OpenAI has unveiled its first comprehensive brand refresh, a nine-month project that reflects the company's evolution from startup to indust

Feb 5

At CES 2025, where countless innovations vie for attention, Nvidia, Toyota, and Delta managed to create resonating brand experiences.

Jan 8

Jaguar unveiled a radical new visual identity, sparking intense debate and criticism across the automotive industry.

Nov 27, 2024